More Than Plastic – C Magazine
Barbie, Business Strategy & Emotional Branding Lessons | by Shah Mohammed | Medium
Licensing Sales Topped $340 Billion In 2022; Barbie Boost Expected This Year
Why Is 'Barbie' Such a Cultural Phenomenon? – WWD
The 20 Most Expensive Barbie Dolls You Probably Still Own in 2023
Dolls to Dollars: What We Can All Learn From the Barbie Marketing Team
Hell No Barbie': Social Media Campaign Targets Talking Doll
How Inclusivity Shepherded Barbie® Through Decades of Success
Barbie honors Katya Echazarreta in campaign
The summer of 'Barbie': Marketers have nothing but love for film's ubiquitous promo blitz | PR Week
Daryl Hannah on Using 'Barbie' Moment For Plastic-Free Doll Prank – The Hollywood Reporter
Mattel's marketing boss on giving Barbie a timely makeover
2023 Was The Year Of Barbie (and The Fan Zone It Created) | The Drum
How Barbie primed us for a life of conspicuous consumption - The Washington Post
Which Barbie Accessory Drives the Most Amazon Demand? | Pattern
Barbie - Wikipedia
More than a material girl: Scholars talk about what Barbie represents - The 19th
cindygallop.eth on X: "There's a huge amount of money to be made out of taking women seriously." / X
After All These Years, Barbie Is Still Reinventing Herself - The New York Times
What do Chinese consumers want? Not Barbie | CNN Business
Barbie Marketing: Innovative Tactics Behind Barbie's 2023 Film Success
See Mattel's 'Barbie' movie dolls that have become instant collectibles | PIX11
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania- The New Indian Express
